CHAMPAGNE de CHANEL

Champagne Product Design and Packaging

Year
2017
Client
conceptual project
Services
Packaging / Product Design
Creative Direction / Design
Wonchan Lee
Structural Design
Ohyun Kwon

What might a champagne collection by Chanel look like?

CHAMPAGNE de CHANEL is a conceptual project inspired by the distinctive form of the Chanel N°5 perfume bottle. The brand's visual language informs the bottle and packaging across four lines: COCO Extra-brut, COCO Brut, CHANEL Demi-sec and ROSÉ Sec.

샤넬에서 샴페인 컬렉션을 선보인다면 어떤 모습일까요?

CHAMPAGNE de CHANEL은 샤넬 N°5 향수의 상징적인 조형에서 출발한 콘셉트 프로젝트입니다. 병의 형태와 패키지에 브랜드의 시각 언어를 적용해 COCO Extra-brut, COCO Brut, CHANEL Demi-sec, ROSÉ Sec 네 가지 라인으로 구성했습니다.

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