CJ Cultural Foundation

Promotional Packaging

Year
2017
Client
CJ Cultural Foundation
Services
Packaging / Product Design
Executive Project Direction
Sang Joon Lee of CJ
Project Coordination
Il Jin Kim of CJ
Project Management
Sun Hwa Kim of CJ
Creative Direction / Photography
Wonchan Lee
Design
Ohyun Kwon

A promotional package celebrating the tenth anniversary of the CJ Cultural Foundation. Following its social contribution activities in the early 1990s, CJ Group established the foundation in 2006 to provide more structured support for culture and the arts.

We extended the foundation's identity into a Bluetooth speaker, pencils and a pencil case, and a memo pad. Each item represents one of its support programmes: Tune Up, Stage Up and Story Up.

CJ문화재단의 창립 10주년을 기념하는 프로모션 패키지입니다. CJ그룹은 1990년대 초 사회공헌 활동을 시작했으며, 문화예술 지원을 체계화하기 위해 2006년 CJ문화재단을 설립했습니다.

미니멀리스트는 재단의 아이덴티티를 블루투스 스피커, 연필과 연필 케이스, 메모 패드로 확장해 패키지를 디자인·제작했습니다. 각 아이템에는 지원 사업인 ‘Tune Up’, ‘Stage Up’, ‘Story Up’의 의미를 담았습니다.

CJ Cultural Foundation — 1CJ Cultural Foundation — 2CJ Cultural Foundation — 3CJ Cultural Foundation — 4CJ Cultural Foundation — 5CJ Cultural Foundation — 6CJ Cultural Foundation — 7CJ Cultural Foundation — 8CJ Cultural Foundation — 9CJ Cultural Foundation — 10