E NATURE

Brand Identity

Year
2016
Client
E NATURE / It's Hanbul Cosmetics
Services
Branding / Packaging / Space Design
minimalist
Creative Direction / Photography
Wonchan Lee
Product/Package Design
Wonchan Lee, Minhong Kim, Hyeonsik Cheon
Space/Interior Design
Ohyun Kwon, Minhong Kim, Hyeonsik Cheon
Photography Styling
Jiyeon Kang
Brand Guidebook
Hyebin Park
It's Hanbul Cosmetics
General Manager
Namhee Park
Executive Project Manager
Jinsung Lim
Marketing Headquarters
Project Planning Team
Design Team
Brand Sales Team

E NATURE is a natural cosmetics brand whose visual identity draws on Irworobongdo, the Korean painting of the sun, moon and five peaks. We reinterpreted its organic lines through a contemporary visual language.

Each of the 13 product lines uses a distinct motif inspired by nature. The system connects a traditional appreciation of the natural world with a contemporary expression of naturalism.

The brand identity and packaging received Gold at the K-Design Award 2016, a packaging award at the it Award 2016, and a TOPAWARDS Asia 2016 award. The work was also featured in publications including the French magazine étapes:.

E NATURE는 일월오봉도의 해와 달, 산봉우리에서 출발한 자연주의 코스메틱 브랜드입니다. 동양의 유기적인 선을 현대적으로 재해석해 브랜드의 시각 언어를 구축했습니다.

13개 제품 라인에는 자연에서 영감을 받은 각기 다른 모티프를 적용했습니다. 자연을 가까이했던 전통의 지혜를 이어받으면서, 오늘의 감각으로 자연주의를 표현하고자 했습니다.

브랜드 아이덴티티와 패키지 디자인은 K-Design Award 2016 금상, it Award 2016 패키지 부문 본상, TOPAWARDS Asia 2016을 수상했으며, 프랑스의 étapes:를 비롯한 여러 매체에 소개되었습니다.

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