Hanwha Life

Hanwha Life / LIFE PLUS Golf Kit Package

Year
2020
Client
Hanwha Life
Services
Packaging
Creative Direction
Wonchan Lee
Design
Gaon Yoon
Project Management
Jiyoung Hwang / Jungyeon Hwang of Hanwha Life

A golf kit supporting people as they pursue health and personal goals throughout life's journey.

The package contains custom golf balls, a ball marker and a lenticular message card. As the card moves, the message “Hole in One, Goal in Life” alternates through the openings in the packaging.

삶이라는 긴 여정에서 건강과 목표를 향해 나아가는 사람들을 응원하는 골프 키트입니다.

패키지는 주문 제작한 골프공, 볼 마커, 렌티큘러 메시지 카드로 구성했습니다. 카드를 움직이면 ‘Hole in One, Goal in Life’라는 핵심 메시지가 패키지의 타공을 통해 번갈아 드러나도록 설계했습니다.


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