minimalist culture x Lotte
Busan Local Culture
- Year
- 2021
- In collaboration with
- Lotte Department Store
- Services
- Illustration
- Creative Direction
- Wonchan Lee
- Illustration
- Hyein Lee
- Structural Design
- Gaon Yoon
- Project Management
- Rosa Yu of Lotte
Created in collaboration with Lotte Department Store, this City Goods project by minimalist culture celebrates everyday life and local culture in Busan.
We selected nine places loved by residents and illustrated the atmosphere and character of each. The artwork was produced as a picnic mat and distributed as part of the project.
롯데백화점과 협업한 ‘시티 굿즈’ 프로젝트로, 미니멀리스트 컬쳐가 부산의 일상과 로컬 문화를 담았습니다.
지역 사람들이 사랑하는 아홉 곳을 선정해, 장소마다 지닌 분위기와 가치를 일러스트레이션으로 표현했습니다. 완성한 아트워크는 피크닉 매트로 제작·배포했습니다.
