ULLA Character Branding

Branding, Packaging and Character Design

Year
2021
Client
KOLON Group
Services
Branding / Packaging / Character Design
Creative Direction
Wonchan Lee
Illustration / Character Design
Hyein Lee
Design
Gaon Yoon
Project Managing
Ju-Hwan Kim / Sanghyeon Jeon / Sejin Jang of KOLON Group

ULLA(Ulleung+Gorilla) is derived from tales of a gorilla that protects Ulleung Island.
Unlike his muscular appearance, ULLA is an adorable gorilla who loves nature and flowers. Long ago, he repelled the goblins that tortured the villagers and became a guardian of Songgotsan Mountain.

After the successful launching of ULLA, we have carefully developed the character and expanded it into a number of applications.

ULLA는 송곳산의 고릴라를 닮은 바위를 모티브로 한 캐릭터이며, 울릉도의 설화를 바탕으로 울릉도를 지키는 수호신이라는 스토리를 담고 있다.
울라는 커다란 덩치와는 다르게 꽃을 좋아하고 자연을 사랑하는 귀여운 고릴라이며, 오래 전 송곳산에서 아래 사람들을 괴롭히던 도깨비를 물리치고 울릉도의 자연과 꽃, 나무, 나비에 반해 이 곳에 살고 있는 송곳산의 수호신이다.

울라 캐릭터의 성공적인 탄생과 함께 미니멀리스트는 울라 캐릭터 브랜딩 확장의 일환으로 스티커, 텀블러, 머그컵 등 굿즈 확장을 위한 아트웍을 개발하고 굿즈를 제작하였다.

ULLA Character Branding — 1ULLA Character Branding — 2ULLA Character Branding — 3ULLA Character Branding — 4ULLA Character Branding — 5ULLA Character Branding — 6ULLA Character Branding — 7ULLA Character Branding — 8ULLA Character Branding — 9ULLA Character Branding — 10ULLA Character Branding — 11ULLA Character Branding — 12ULLA Character Branding — 13ULLA Character Branding — 14ULLA Character Branding — 15ULLA Character Branding — 16ULLA Character Branding — 17ULLA Character Branding — 18ULLA Character Branding — 19ULLA Character Branding — 20ULLA Character Branding — 21ULLA Character Branding — 22ULLA Character Branding — 23ULLA Character Branding — 24ULLA Character Branding — 25ULLA Character Branding — 26ULLA Character Branding — 27ULLA Character Branding — 28ULLA Character Branding — 29ULLA Character Branding — 30